Store Sign Humor

Traveling down the road, DH wanted to know what a BOGO chicken was. I laughed, confessed I didn't know the first time I'd seen those letters either, then explained it wasn't a type of chicken, but stood for Buy One, Get One. The display of my worldly knowledge only confused him further. "If you pay for a chicken, don't you get one -- the one you bought?"

So... we have decided that BOGO should actually be BOGOF, although that may be confusing to others. It makes a lot more sense.